Corporate Pop

Corporate pop is music intended and specifically designed to transport a brand’s image or a corporation’s core values in corporate videos, presentations, commercials, waiting loops, training videos or at trade shows and points of sale. It is part of the corporate identity, supporting to make the brand easily recognizable and differ from competitors.

Generally, corporate pop is positive or even uplifting. Depending on which message, values or mood shall be transported corporate pop music can be e.g. motivating, sublime, classy or even epic. The shortest form of corporate pop is a sound logo.

Corporate pop compositions have some similarities to film scores. They usually do not follow typical song structures (unless they are brand songs), are sometimes more of an emotive background and quite often mix big, majestic orchestral sounds with modern pop beats.